Choosing a Design Agency

Each design agency has cultivated its own personality over time.
As …

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Foodie Friday: ASH Restaurant

Frankie Fenners has long been Pure’s favourite destination for our …

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Rebranding a Branding Agency

There comes a time in most businesses when the logos, …

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Liquid inspiration

Fluidity is increasingly becoming part of the language of the design …

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Li Edelkoort at Design Indaba

It’s not often that you hear a speaker who is …

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Foodie Friday: El Burro Newlands

Firm Capetonian favourite El Burro has opened a proper second …

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Captivated: The Shimansky Publication

At Pure Creative Agency, we love custom magazines.
We adore the …

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Branding agencies are changing the way they are looking at colour

Gone are the days where branding simply meant logo design. …

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Foodie Friday: The Sneaky Sausage

I can honestly say that I have never wanted a …

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The Somerset West Journal Issue 2

The second issue of The Somerset West Journal defines the …

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Q&A with our Deputy Art Director, Jackie Lampard

We had a quick Q&A with PURE’s latest addition. Jackie …

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Meet the Team: Eva Færch – Illustrator

Eva is Pure Creative Agency’s in-house illustration guru and she’s …

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Packaging in 2017

Packaging is all around us. When we shop for groceries, …

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Collaboration and co-woking spaces

Collaboration and co-working spaces

Collaboration has never been so popular. Outsourcing skills to deliver …

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Publishing Trends

Digital Magazine 3.0: Made for Mobile

Around 2005, digital magazines first emerged as glorified flip books, …

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Pure social media fb

Trend talk: sCommerce in 2017

sCommerce refers to the social side of eCommerce; adding a …

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Introducing PURE’s account manager

A lover of traffic, clients, books, travel and delegation, Candice …

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Are cinemagraphs the new video?

Are cinemagraphs the new video?

There is nothing quite like a flawlessly directed video. It …

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GREENERY

GREENERY

It’s impressive how accurately a trend can be summarised. Greenery, …

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Luxury brand marketing in the digital age

While luxury brands have traditionally not been swayed by the fickle winds of changing trends, things are very different these days.

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ARE SYSTEM FONTS MAKING A COMEBACK?

We chat to local Graphic Designer, Christopher Chase about his …

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Year 2017

Entrepreneurs will be filling these gaps in the market in 2017

It is no secret that people are getting more and …

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logo_trends_2017

WHERE ARE LOGOS GOING IN THE NEXT 365 DAYS?

Oh the logo. The core representative of your brand. The …

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Artificial_Intelligence

WHAT DOES ARTIFICIAL INTELLIGENCE MEAN FOR US?

Artificial General Intelligence is still the stuff of science fiction — but …

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DOES METALLIC STILL HAVE A PLACE IN DESIGN IN 2017?

It’s been governing runways for a couple of years now, …

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CARD DESIGN AND HOW IT CAN HELP YOUR WEBSITE’S UX

Mobile-friendly websites have just received a new tool to streamline …

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VIDEO’S IMPORTANCE IN SOCIAL MEDIA MARKETING

H&M has nailed their social media summer campaign.
There is an …

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COLOURS, COLOURS, COLOURS. PANTONE’S PALETTE AWAITS

Every year, Pantone releases their colour predictions of the year …

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Q&A with Jono Swanepoel: Consulting Creative and Strategic Director

Prior to starting his own advertising agency, Jono led one …

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The art of launching a new product

What if we told you that it is possible to …

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Concerto Issue 9

The Cape Philharmonic Orchestra is a 100-year-old classical music institution …

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Foodie Friday: Burger & Lobster Cape Town

The booming culinary culture in the city of Cape Town …

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FOODIE FRIDAY: THE HOUSE OF MACHINES

They call themselves ‘THoM’, short for The House of Machines, …

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Leveraging the power of infographics

In today’s information saturated age, infographics appeal for their clarity.

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What is a creative agency?

One of the most difficult questions to answer in the …

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The Somerset West Journal Issue 1

Welcome to issue 1 of The Somerset West Journal, the …

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Our Editor’s top 5 travel picks: Part 2

PURE’s editor Jessica Gliddon was a travel writer for a …

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6 proven ways content marketing benefits your small business

For small and local businesses, it can be hard to …

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Our Editor’s top 5 travel picks: Part 1

PURE’s editor Jessica Gliddon was a travel writer for a …

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pure products

Get your PURE Products on

PURE Products, a sub-brand of PURE Creative, is a stationary …

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Who said magazines are dead?

“In 2013, content will not only be king, but queen, prince and jester, too!”

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Foodie Friday: Skinny Legs and All

Driving down Cape Town’s Loop Street, you might just blink …

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Mink & Trout

Foodie Friday: Mink & Trout

Bree Street is certainly one of the most loved streets …

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Views issue 3

VIEWS Issue 3 is out

Luxury wine estate and hotel in Stellenbosch, Delaire Graff Estate …

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Mobility Indaba

From 6-11 October 2016, Cape Town will host the Mobility …

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Podcast

Podcasts. What it can do for you and your business.

Standing in a line, waiting for a friend, sitting in …

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Zeitz MOCAA, Cape Town

The Zeitz Museum is well underway and we cannot contain …

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Business Card Design Tips

Tips on designing your business card:Come up with a logo, identity, and a slogan or phrase that best represents your brand. Choose legible fonts. Keep the design simple and sweet…

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5 QUESTIONS FOR OUR ART DIRECTOR

What is your favourite thing about PURE Creative?
Since starting my …

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INSPIRING BOOK COVER DESIGNS WE LOVE

Understanding vast amounts of text and creating a visual summary …

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THE 7 IS HERE

Last night, Twitter provided us with a live stream of …

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PURE Turns Ten

PURE CREATIVE TURNS 10

HAPPY BIRTHDAY to PURE Creative Agency.
It has officially been a …

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F-Shaped Pattern For Reading Web Content

F for fast. That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that’s very different from what you learned in school.

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4 Powerful Local SEO and Content Marketing Strategies No One is Talking About

Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses.

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TRANSPARENCY IN ADVERTISING

The generation of now has never been more informed. Being …

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LEVERAGING THE POWER OF INFOGRAPHICS

Many people see infographics and think that they are only …

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CONTENT IS KING

When you communicate effectively, miracles happen.
That age-old saying “you don’t …

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HIGH TEA WITH GIANTS FOR GROWTH AT THE CAFE ROYAL HOTEL, LONDON

On a recent trip to London, Pure Creative’s Andrew Burke met up with industry heavyweights Mark Southwood and David Lightman for high tea at the exclusive Café Royal Hotel in London

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FRONTIER MAGAZINE ISSUE 4

Pure Creative has launched the fourth issue of Frontier, the large …

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10 ELEMENTS OF LUXURY DESIGN

There are many visual cues that can be employed to …

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5 KEY ELEMENTS OF MINIMALIST DESIGN

Here at Pure, we love being part of the graphic …

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RESPONSIVE DESIGN – THE WAY FORWARD

Everything changes quickly in the internet age, and nothing more rapidly than web design itself.

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TRENDS IN LUXURY DESIGN

What will rule the design domain in 2015? Pure examines …

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WINE & DESIGN

The Western Cape has one of the world’s most amazing …

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This is why you should use an agency for content marketing

If you want to produce content that is high quality and completely in keeping with your brand values then you need to call the experts in.

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Hawaiian Coconut Website Design

We were recently approached by Emily Faulstich, co founder of the very popular Wildfox Clothing brand and Internet It girl, to design and develop her website Hawaiian Coconut.

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What Does Your Website Communicate?

In 2013 a sound online presentation is arguably as important as the quality of the product or service you are promoting.

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PURE launches designer paper for THE OCULUS

The latest bespoke custom publication of PURE PUBLISHING (PURE), The …

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Rebranding Interpak Books

Here at Pure we get terribly excited when it comes to the world of publishing, so it made a lot of sense that we’d do the rebranding and website for one of South Africa’s oldest and most well respected book publishers, Interpak Books. They have published books by Nobel Prize JM Coetzee, crime writers Deon Meyer and Mike Nicol, are known for their academic and legal textbooks, and especially their unique luxury diaries and notebooks.

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