In 2006, designer Andrew Burke founded PURE Creative, a creative agency combining strategic design with editorial rigour to produce intelligent, clear and concise brands identities and collateral.

  • Overview
  • Key Team
  • Our Studio
  • Partners & Accolades

PURE CREATIVE is a boutique design, brand communications and publishing company at the heart of Cape Town’s thriving creative community. Throughout our 10-year journey, PURE has crafted design and communications for local and global clients across all sectors. We specialise in custom luxury publications, brand strategy, digital design, packaging and corporate identity.

Key Team

Creative Director and Founder

Andrew Burke

Andrew founded PURE CREATIVE when he spotted a niche in the market for a design and publishing company that embraced a wide variety of media and adapted to the digital realm. He first entered the publishing world as the country’s youngest Art Director for surf/pop culture magazine, BigBlue. This led him to London, where he worked for Bilsland Coltman McKenna, Future Publishing, IPC Media and Times Publishing. On return to South Africa, Andrew was appointed Creative Director on consumer and magazines such as Femina and Cosmopolitan, and for custom publications for Edgars and Sun International. Andrew has 26 years of media experience and has long embraced a multidisciplinary approach, being well-versed in the content marketing, design, publishing and digital worlds.

Consulting Creative and Strategic Director

Jonothan Swanepoel

Prior to starting his own advertising agency, Jono led one of the largest agencies in the world as Creative Chairman of Leo Burnett in Indonesia and worked across Thailand, Malaysia, Vietnam and Indonesia in his dual role as Regional Creative Director. Jono has 22 years of experience working as a designer, art director, copywriter and strategist. His major local and international agency experience includes work for Landor of London, TBWA Hunt Lascaris, BBDO and McCann Erickson. He has won more than 50 local and international awards including: New York Gold, three Silvers, Cannes Finalists, six Loerie Silvers, four Loerie Craft awards and one Effie. Apart from being an expert in brand communications and strategic creative for PURE, Jono runs partner agency LEFTFIELD, offering above-the-line advertising services.

Art Director

Tess Green

Originally from the KZN Midlands, Tess moved to Cape Town seven years ago. Her love of design led her to move to the city that once held the prestigious title of World Design Capital. For as long as she can remember, art, fashion, editorial design and packaging design has stolen her heart. After studying for three years, Tess graduated from The Red & Yellow School in 2011, majoring in graphic design and art direction. Although she was mainly trained in advertising, she discovered that she had a passion for typography, illustration and editorial layouts, which made design the obvious career path. Tess also has a deep interest in decor and interiors. She now heads up the art department at PURE’s as art director, while also pursuing her passion for all areas of design by heading up PURE products.

Studio

Accolades

  • Finalist for Excellence in Writing – CONCERTO
  • Best External Newsletter CONCERTO (Gold)
  • Best External Newsletter FRONTIER (Silver)
  • Best External Newsletter GRAFF VIEWS ( Bronze)
  • SA’s TOP Corporate Publications of 2015 – CONCERTO (Bronze)
  • Loeries SA publishing awards