25 Aug 2023

Why Your Branding Matters

Your brand matters, no matter how big or small it is. Your branding has value and should be used as a tool to create more success for your business. Every aspect of your brand says something about who you are and what you have to offer.

Here are a few reasons why your branding matters.

Improves recognition
One of the first steps to building trust with your audience is to be familiar. Recognition is important to ensure your advertising is as effective as possible and that customers continue to return to your brand. If you want your brand to be recognised and remembered you need to ensure your brand is consistent across all platforms and that your brand message is clearly conveyed.

Supports design
Your brand supports all of your design efforts, from advertising, to building a website, flyers and business cards. Your branding sets the guidelines and rules for all future design work to ensure you have a cohesive and consistent brand.

It is valuable
Your brand carries value, which increases with time and nurturing. In order to increase the value of your brand you need to maintain and manage its integrity and ensure your brand is represented well throughout the business. Good branding makes a brand more desirable to its audience and allows you to drive higher price points as customers are willing to pay for your brand’s products and services.

Strong customer bond
Branding projects the values and benefits of your company, helping customers to form a bond with your brand. Customers care about a brand when they understand the brand and share the same values.

Better marketing
Branding helps to make your marketing better. If your brand is consistent, makes sense and tells the story of your company, it makes the job of marketing a lot easier. Strong branding and brand content can help establish what materials can be used to improve the attraction of new leads and support customer needs.

Loyal customers
If customers have a good experience with your brand they are likely to return for future purchases. Good branding helps to ensure customers remain with your brand and hopefully spread the word about their good experience. Loyal customers are one of the most valuable marketing tools as they can change minds of other customers and persuade them to choose your brand.

Need to improve your brand’s branding to bring more value to your business? Contact PURE on connect@purecreative.co.za or call on +27 829248279 to set up a complimentary 20 minute consultation. Let’s create something great together!

The Difference Between Marketing, Branding and Advertising

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