22 Jan 2020

The Importance Of Content Marketing

Have you ever heard of the phrase “content is king”? Well whoever said it is correct. Content is definitely king. Content marketing was first used as a way to set brands apart from their competitors. Now its is used to distribute useful and relevant information with the aim of building engaged content communities and converting those communities into business-drivers.

We have put together a list of reasons why content marketing can be advantageous to your business.

Improves brand reputation
Good content can help you build trust with your customers. Customers enjoy content that is engaging, educating and valuable. The more value you provide them, the more they will begin to trust your brand. The more content you publish, the more your customers will see you as leaders in your industry.

Creates brand awareness
Content marketing is one of the most effective ways to build brand awareness. If done correctly, content marketing can increase the traffic to your website by getting your brand’s name out there. Content marketing allows you to educate people on your products, the story behind your brand and a lot more over time.

Educates customers
One of the sole purposes of content marketing is to educate people. The more you educate them, the more they are going to come back. Not only are you providing customers with what they need but you are also building strong relationships and trust.

Influences conversation rates
Content marketing can help improve your conversion rates as it allows you to connect with and educate your customers. Content marketing encourages conversions by providing customers with information they need to make educated purchasing decisions. To ensure your content makes conversions, a clear call to action needs to be included. This call to action guides customers along to the next step in the conversion process and needs to clearly state what you want them to do next.

Improves SEO
One of the most effective SEO techniques is content creation. Without good SEO, your business’ online visibility will be poor. The more content you publish, the more of your pages are visible in search engines and to your customers. The more content you have on your website, the more reasons customers have to stick around. This increases your on-site time, which positively impacts your search engine optimization, increasing your rank on the search engines.

Generates leads
Content marketing is a great way to bring in new leads. Lead generation is important for businesses as it brings in traffic, which allows growth and boost in sales. Content marketing is said to produce 3 times as many leads and cost around 62% less than traditional marketing methods.

Showcases expertise
Content marketing allows you to showcase your expertise while providing customers with valuable knowledge, which will help them make more educated purchasing decisions. It will demonstrate to customers that the brand is knowledgeable about the industry and the challenges the customer is facing. Customers will remember a brand that provided them with information or helped solve an issue, then one that didn’t.

Builds relationships
Content marketing allows you to build a relationship with new and existing customers. Establishing trust and a good reputation is vital. Providing content to leads that have already become customers will only help increase brand loyalty and strengthen your relationship. This will encourage repeat sales and help create advocates for your brand.

Stands out
An effective way to set your brand apart from your competitors is content marketing. The choice between your brand and your competitors relies on the content you create and the value they receive. Customers are more inclined to choose a brand that provides them with the most helpful information.


It is easy to see why content marketing is so important for businesses. Not only is your brand more visible, but also you have created a strong bond with your customers. Something that is crucial to the success of your business.


Looking to develop a content marketing strategy for your business? Contact PURE on accounts@purecreative.co.za or call on +27 (21) 424 6918 to set up a complimentary 20 minute consultation. Let’s create something great together!


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