Video is no longer a “nice to have”. According to Forbes, 80% of consumers said the time they spent watching digital content jumped during the COVID-19 outbreak. As a result, Forbes predicted that most of us will be watching more than 100 minutes of video a day by the end of 2020.
Why’s that important for marketing? Well, research out of Small Business Trends shows that video, when done well, generates 12 times more shares than text and photos combined. And in terms of that all-important Google ranking, a study by AOK shows that search results with videos get a 41% higher click rate and rank better. Want some conversion stats? Hubspot says that product videos can increase purchases by 144%.
But only if they are strategically conceptualised and beautifully realised. Whether you’re looking for an explainer video to help educate people about your product, an interview with a well-aligned influencer, a product demo or an ad that tells your story, contact Pure Creative.
We deliver exceptional storyboard design, engaging film and motion graphics, smart script-writing, and professional content, animation and video production.
