Pay-per-click ads are taking over Google’s search engine results. Why should you care? Most marketer usually think that nobody clicks on Google ads, but they cannot be more wrong. While organic traffic is good, taking a shortcut to the top is a great way to gain advantage on your competition. When people are searching for high commercial intent keywords it means that they are looking to buy. The following infographic does a great job of breaking down statistics and leaving you with some powerful facts. Enjoy!