14 July 2017
First off, you have to find and attract the right audience to follow you on Twitter. One of the best things about Twitter is that you don’t have to really know someone like you do on Facebook or LinkedIn to connect with them and they don’t have to follow you in order for you to interact with them. This means you can start by following your target audience on Twitter, then engage with them to really get their attention. Here are some places to start searching for the right followers.
Followerwonk is a Twitter search engine that allows you to search for Twitter users by keywords in their bio. You can also use the ‘more options’ link to add additional filters to your results such as location, follower count, following count, and number of tweets. Sign in to this tool with your Twitter account to follow people directly from search results.
Twitter directories allow users to add themselves under the categories they fit best in. Two good ones to start searching within are Twellow and WeFollow.
Twellow allows users to add themselves to several categories and subcategories from ‘Activism’ to ‘Web Analytics’. Users can also add additional details to their listings including links to other social networks – this way you can connect with them on multiple social sites. Be sure to add your own listing under relevant categories to start attracting new followers!
WeFollow is a Twitter directory where users list themselves by sending out a tweet with keywords and their location. WeFollow will then list them according to those keywords and their city (if applicable). Again, you will want to get yourself listed here so that other people can follow you based on your common interests.
Local businesses will want to find Twitter followers who not only share the same interests, but live in the same region as their business.
Twitter Grader offers a Twitter Elite list for top cities in the world. Profiles are ordered by those who have scored 100 in the Twitter Grader system, then by popularity. This list will likely show you some of the most influential users in your area.
Twitter Counter, on the other hand, offers a list of most followed Twitter users which can be filtered by location. It’s also a great tool to use to measure your overall growth in Twitter followers.
One of my favorite search strings to use on Twitter is …
keyword ? -filter:links lang:en
… just pop it into the main Twitter search box. What this search does is pull up the latest people asking a question with a particular keyword with no links (most of the time at least) and in English. The result is the chance for you to find more people talking about your niche or industry and getting the chance to follow and engage with them by answering their question. Use the dropdown shown to save these searches to your Twitter account for future reference.
Ever wanted a peek into your competitor’s list of customers, leads and fans? On Twitter, it’s easy. Simply go to their profile and click on their followers.
Better yet, use the Twitter relationship managing tool Refollow
It allows you to load followers of a particular Twitter account, then add additional filters to narrow followers down by last activity, keywords in bio, and more. I would suggest only using this tool to find profiles and manually follow them, as mass following with third party apps can lead to a Twitter TOS violation
Speaking of relationship management tools, Commun.it is one to try. It allows you to keep track of the most influential and engaged members of your Twitter community as well as create keyword-based lists. Commun.it will then go out and find influential users that you should be following based on those keywords. Since you have to choose to follow them, you don’t have to worry about an automated service breaking the rules of Twitter’s TOS.
You don’t always have to go out and follow people to get followers. You might have a huge community willing to follow you, if only they knew about your Twitter profile. Be sure to do the following to attract followers to your Twitter account from your other website properties.
Did you know you can do all of the above things and still not grow your Twitter audience? That’s because there is one more thing you need to do, and this is the most important thing. You need to engage with your audience. Engagement happens not just when you send tweets out, but when you have conversations with others directly using their @username in public mentions or privately send them direct messages (note that you can only send direct messages to those who are following you).
There are tons of ways you can tweet people in your target audience to really get their attention. And when you do so, and they notice you are following them, you will increase the odds that they will follow you back. Here are some great engagement starters.