14 Jul 2017

Pure Luxury Brand Activation

Pure Creative has once again achieved world-class status thanks to the creative duo Marianne Burke and Tina-Marie Malherbe. The innovative team developed the Experiential Tea Journey for luxury client Yswara.com, which was featured at this year’s Word Economic Forum.


Thank you and well done on an amazingly beautiful set-up.

The YSWARA display was a showstopper and all who visited were blown away. We received so many compliments, including some from the team at the Treasury in charge of the organization of the World Economic Forum in Cape Town.

We couldn’t have pulled this off without Marianne and Tina-Marie, the creative brains behind the PURE concept, but also Andrew who kept us in check regarding branding and Tess who did all the finishing touches to ensure our story was told. This was powerful and effective teamwork in action.

The whole YSWARA team and I are hugely grateful for the support.  You all prioritized this event when your calendars were already filled. We don’t take for granted your unconditional support and value it hugely. 

Thanks again for pushing with us the limit of excellence and creativity in Africa.



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