Bringing the VITAL brand to life through a Custom Magazine

The Benefits of Content Marketing and Custom magazines

The ultimate goal of any loyalty programme and customer magazine is to enhance the company’s bottom line. Custom magazines have proved to be an incredible customer loyalty tool.By creating customised, targeted, interesting and relevant content, in an exciting, trendy and appropriate format, a custom magazine can increase loyalty, sales, and top-of-mind awareness and provide another communication channel between brands and their consumers.

“A custom magazine creates a space to provide customers with targeted, branded and valuable, useful information. People feel a stronger connection to brands that send them a custom magazine, rather than through traditional advertising”

Visual Hierarchy and Rich Imagery

PURE Creative maintained a consistent brand identity across issues, incorporating Vital’s brand colours and fonts. Each issue opens with an editorial letter, followed by organised sections such as health tips, recipes, product highlights, and inspirational stories, providing readers with a structured yet familiar experience.

Titles and subheadings stand out from body copy through the use of larger font sizes and colour. Strict grids and templates were developed to allow for a flexible design system, that still had structure but retained a looser aesthetic.  Each layout was custom designed to carry specific VITAL health products and information within the editorial context. Advertising products using this “soft-sell” approach, educating their customers on the value of VITAL products, proved highly effective and increased sales monthly. Designer infographics also played a key role in collating complex information into easy-to-understand illustrations and infographics.

Interactive and Informative Elements

For an engaging experience, PURE Creative included interactive elements, such as QR codes for online shopping, discount codes, and quick links to Vital’s website. They also integrated recipes and health-related snippets using the VITAL products, which encouraged a healthier nutrition and lifestyle.

Custom magazines provide a unique touch point of communication with customers. In this way the custom magazine leverages other marketing efforts, directing customers to the web, to call in, visit a store or otherwise act as directed and encouraged by the magazine.

Highlighting Community Initiatives

Sections like “The Vital Foundation” celebrate Vital’s social responsibility initiatives, showcasing their involvement in events like the Cape Town Marathon. This storytelling approach reinforces the brand’s dedication to community wellness, inviting readers to connect with and support the cause.

Custom magazines function as a marketing tool. They target readers with content that interests them, a look they identify with and a brand that works for them. Good quality, interesting, relevant editorial copy can make the difference between a glance, and 30 minutes spent with your brand.