5 September 2011

Marketing on a Budget

In the current economy it’s easy to look at your marketing budget as a drain on your resources, and to cut back on everything that seems wasteful. But you’ve probably heard before that in lean times, the best thing to do is not to cut your marketing budget, but to use it wisely.

Take a wine farm with a restaurant on site, for example. They want to promote the restaurant, the cellar, the wines, and the farm as a destination. In a better economy, it would be easy to print a brochure to pop into the tourist offices, and a wine cellar list, and a flyer promoting the restaurant – but all that costs money in design and printing costs. Wouldn’t it be better if you had one vehicle with which to promote everything at once? One item that looked professional and beautiful but didn’t cost the earth? Welcome to the tabloid newspaper.

When you hear ‘tabloid’ you’re probably thinking “Die Son”, but we’ve taken the tabloid format and turned it into a beautiful marketing vehicle. Full of fun editorial articles, promotions, competitions, and ways to get your customer through your doors, the tabloid is the ideal way to roll your brochures, flyers and other marketing material up into one beautiful package.

As I said in a previous post, it’s tempting to move everything to digital in lean times. But often, nothing will replace the printed page for tactile feel, visual reminder, and overall satisfaction of flipping through a well-designed, well-written newspaper.

So if you’re interested in getting the most bang for your marketing buck, give us a call and we’ll give you a quote.

PS. To view a beautiful tabloid that we’ve just launched in partnership with Waterkloof Wines, click here. As part of the printed package, we also provide a digital version to maximise reach.

Wine Tabloid