3 Aug 2012
According to luxury brand marketing consultantDuke Greenhill, founder and CEO of Greenhill+Partners, “the four P’s [of marketing] still hold true, but they come second to a much more imperative agenda. Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.”
For those of you unfamiliar with the four P’s of marketing, they consist of product, price, promotion and place.
The four E’s highlight the importance of high-quality content and the power of immersive storytelling for luxury brands looking to further enhance their brand via Facebook.
Before looking at the Facebook Timeline designs for 10 of the most effective luxury brands, let’s see who has the highest number of Facebook likes: