Yswara is an African first luxury brand, curating and producing gourmet teas, chocolates, fragrances, jewellery and home accessories.
Art Direction
Web Design
Copyediting
Copywriting
Pure Creative was key in supporting the development, designing the brand identity for the luxury tea company Yswara in its early phases. We redesigned Yswara’s website to reflect the luxurious nature of the exclusive tea products on offer, imbued with subdued African elegance.