Creating a Luxury Rum Brand to Captivate a New Audience
Takamaka creates premium rum, coco rum and vodka in the Seychelles at the Trois Frères Distillery.
Brand Identity
Packaging Design
Product Design
Print Production
Copywriting
Luxury Packaging
Alchohol Branding
Custom Illustration
Pure Creative Global agency was commissioned to refresh the look and feel of the Takamaka Flavoured Rum bottles. This project was executed through illustrating custom labels, carefully art directing perfection and reworking copy for a vivid new identity. The brand’s new identity, along with a fresh design, surpassed the briefing requirements, targeting a younger and funkier market.
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