18 Oct 2024

Creating a Luxury Rum Brand to Captivate a New Audience

Takamaka creates premium rum, coco rum and vodka in the Seychelles at the Trois Frères Distillery.

  • Brand Identity
  • Packaging Design
  • Product Design
  • Print Production
  • Copywriting
  • Luxury Packaging
  • Alchohol Branding
  • Custom Illustration

Pure Creative Global agency was commissioned to refresh the look and feel of the Takamaka Flavoured Rum bottles. This project was executed through illustrating custom labels, carefully art directing perfection and reworking copy for a vivid new identity. The brand’s new identity, along with a fresh design, surpassed the briefing requirements, targeting a younger and funkier market.

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