Melanin Skin Food is the first self-love skincare that celebrates African beauty. They are more than just another skin care company. They aim to provide a platform for people of colour not only to find products that are formulated upon the needs for melanin rich skin, but also a platform you can associate with, actively influence and connect with others.
Pure was approached by Melanin Skin Food to design the brand identity and packaging design of their new moisturiser and skin serum. This project was executed through designing and illustrating custom labels and carefully art directing perfection for a vivid new identity. The brand’s identity, along with a luxurious design, surpassed the briefing requirements and built a beautiful relationship with both the client and the brand.