Adara is an exclusive South African jewellery company and a franchise of Jewel Africa.
Art Direction
Brand Identity
Brand Strategy
Logo Design
Corporate Identity
Visual Merchandising
Jewel Africa awarded Pure Creative the contract to develop a new franchise of their brand, commissioning us to create the company’s logo, identity and collateral. Pure worked with the Adara since the beginning, creating diverse collateral all fitting within the geometric white and blue identity that has become synonymous with the brand.
