8 May 2013

What does your website communicate?

In 2013 a sound online presentation is arguably as important as the quality of the product or service you are promoting.

A unique, responsive website communicates that your business is keeping up with the times. For this reason, it is vital to ensure that your website reflects who you are and what you do as clearly as possible.

Your Website Talks

Your website speaks on your behalf. It creates a lasting impression and can either attract or turn away potential customers.

An ill-designed website communicates carelessness and negligence. The look and feel of your website should reflect that of your business. If your website isn’t user-friendly it may tell online visitors that you lack in the customer service department. Regardless of your product or service, it is vital to consistently evaluate the message you are sending across the worldwide web.

Creating a user-friendly, professional website may take some time and money, but the alternative may be even more costly.

D is for Design

Having an user-centric design is of utmost importance. What is the first thing that meets the eye when a user visits your site?

Websites are entered with a purpose in mind. Often times visitors will arrive at your website due to a search engine result – their arrival is purposeful and they have expectations.

Your website should focus on providing the easy access a visitor requires. Built your website with the user in mind, it’s a sure way to up your traffic and gain potential business.

Content Matters

Although the first impression of design and layout may attract attention, content will determine whether visitors return.

Often times companies make the mistake of having a well-designed website and assuming that their search engine rankings will keep traffic flowing. While these are critical elements, top website advisors point out that users are looking for relevant information: the best websites, those who stay at the top of rankings, excel at providing fresh, quality content.

If you’re looking to promote your business by giving it a digital makeover, feel free to contact us. Your company’s sound digital reputation is a phone call away.

Luxury Brands And The Power of Digital

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