30 April 2012

The Future of Digital Mobile Marketing

Do you dream about the digital world 0f the future? Here at PURE, we’re obsessed with all things digital, so we thought we’d share this video from OTV Online Media that explores the future of digital mobile marketing, one of our favourites.

These predictions showcase the coming age of digital convergence marketing and profitting from it with a marketing solution agency platform, with a particular emphasis on the near future of mobile. They explore everything from the growth of mobile apps to the explosion of video on the web to the boom of online gaming with an emphasis of how digital marketing is rapidly evolving. This is mobile insight at its best and reflects the connected lifestyle of 2015, comparing results from 1995 to now.

PURE understands the imperative nature of the future of mobile and the importance of great design along with it. When it comes to this, we look at everything from¬†slick app design to creative marketing techniques. We’ve identified a few of the top trends in this field which include: social targeting, adapted content, social media mobile and activation (of qr codes, mobile visual search, audio and mms). PURE emphasizes the importance of design role in each of these. With consumers actively changing the way they consume, share and publish, brands and agencies need to regularly make advancements and see to it that their design work is up to standard or else they could lose out.

New PURE Publication: 45 Magazine