22 Mar 2013

The Cape Philharmonic Orchestra awards custom magazine to Pure Publishing

PURE Publishing & Design (PURE) has been awarded the prestigious account to produce a custom magazine for the Cape Philharmonic Orchestra (CPO). The magazine, titled Concerto, forms an integral part of the CPO’s communication and features top editorial design and original niche content.

Concerto is available as a limited edition newsprint magazine in a large format. High-end print processes, including copper foiling and special pantone inks, ensure a strong visual identity that makes it stand out from the pack. Additionally, a digital version has been created for distribution online and on tablet devices, allowing further interaction and engagement with the brand.

The CPO bought into PURE Publishing’s brand publication concept as an effective marketing tool to create awareness, encourage loyalty, educate consumers, procure new donors and members and bring across the CPO’s vision.

Andrew Burke, Creative Director of PURE, comments “We produced the magazine to combine multiple communications including flyers, brochures and events calendars into one streamlined publication. Driven by branded, entertainingeditorial, the publication now resembles quality consumer title that has brought the brand to life and strengthened the relationship between the CPO and its customers.”

With more than eight clients and brand publications in their client list, PURE PUBLISHING is a niche agency proving it’s salt in custom content backed with high quality design, proving that custom publications have the power to drive brand awareness and sales more than any other marketing tool. Their concept has produced effective results and increased sales for a wide range of prior clients including luxury wine estates to high-end decor companies.

Concerto magazine has thus far exceeded expectations with sold-out shows and a sharp uptake in interest about upcoming events. Louis Heyneman, Chief Executive at CPO and Editor-In-Chief for the CPO magazine, comments: “I have created a special box for all the incoming mail congratulating the CPO on our new magazine. The reaction is overwhelming and I am sure we are on the right course here.”

Pick up your complimentary copy of Concerto in the Artscape Theatre foyer or view online at www.cpo.org.za.

PURE offers a through-the-line service, from print, web and new media design to branding and marketing. For further information about the benefits of custom publishing call Andrew Burke on (021) 424 6918, email hello@purepublishing.co.za or visitwww.purepublishing.co.za.


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