10 January 2012
With the exclusive history of the company in mind, we brought to the Interpak logo a more premium look, with a fresh, minimalist feel and a small red book icon. With the website we went for a clean look, making it as visual as possible yet short and sweet. We also focused on ease of communication, offering quick reference features and an easily navigable, clean and contemporary look. This brought forth innovative features like a magnifying tool for the products page, which automatically zooms in when the cursor passes over a product image.
To help Interpak ‘own their own media’, we created the website in CMS, which allows the client to adjust content as needed. We also brought in PR experts HWB Communications to help make sure we were getting the right message across, making sure Interpak’s branding stood out from every angle. That’s just how we do things here at PURE.