9 Jan 2013

Pure launches luxury brand identity for Adara jewellery brand

PURE launched a new brand activation for a jewellery brand called ADARA who recently opened their first store in a nationwide rollout at the Canal Walk Shopping Centre in Century City. With the concept of celebrating life’s special moments, PURE and Adara are stoked about the final product and I’m sure you’ll be too.  From brand identity design to store ceramic installation, PURE captures the ADARA brand in a luxury identity that many can admire.

In addition PURE and Cape Town stylist Marianne Burke in collaboration with international artists Gerard and Anthony from Ceramic Matters, designed a high fashion window with ‘Dali” style floating objects of celebration. PURE Creative Director Andrew Burke commented that the 5 foot champagne splash, oversized champagne bottle, custom ribbon typography and all objects were first drawn up in the design studio, then cast and produced in high gloss white ceramic over a 3 week period. Each item was meticulously hung on invisible wire over 2 days to produce the final surrealist floating effect, resembles an art installation more than a traditional Jewellery Store window.

PURE is currently working on concepts for the new Window to launch in February and I can guarantee it will stop traffic!

Well done to all who made this campaign a success.

Offering contemporary classic jewellery to celebrate life’s special moments with – ADARA is a subsidiary of one of the country’s largest and most respected diamond and jewellery wholesale and manufacturing companies, with a long legacy of product excellence locally and abroad. Strong relationships with some of the world’s largest diamond companies enable them to procure diamonds that are not only exceptionally well-priced, but sourced and produced ethically in line with the most stringent principles and best practices in the industry.

Find the new Canal Walk ADARA store on the ground floor, opposite Mugg & Bean. Store no. 158 LL, Canal Walk Shopping Centre, Century Boulevard, Century City | 021 552 6316 http://adara.co.za/


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