11 June 2013

Pure at the IMC Conference

PURE Creative’s Andrew Burke and Wesley Arendse attends the IMC Conference at the CTICC in Cape Town.

This year the conference’s theme is focused on using different combinations of communication disciplines – Advertising, Direct Marketing, Public Relations – holistically and in synergy, with the purpose of delivering the right message to the desired audience. The marketing conference aims to find a balance between educating, entertaining and engaging delegates, giving them first-hand, case-study exposure to the most innovative IMC trends.

PURE proudly co-sponsored the event with Living Your Brands’ event organiser, Daniel.

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