1 April 2012

The Age of Luxury Branding

We’ve all been compelled to buy that one special luxury brand, no matter how expensive. Whether it’s Chanel or Bugatti, we’re hooked. But what makes them so irresistible? Why are these brands so gripping you’d spend your last cent, work extra hard to get them and feel so overjoyed when you finally do?

One aspect of their lure is how they approach their marketing strategy. The secret to the world’s best luxury brands is consistent growth. Here are a few of our tips on how to keep this going:

  1. Invest in new ideas – Seek it. Find it. Embrace it. If you don’t, your organisation can’t grow. You’ll stay on the same spot.
  2. Brand luxury – Be different. Separate yourself from the competition and create stuff that matters. Assess your brand intimately and find ways to make it luxurious.
  3. Show your value – Invest in branding efforts and convey meaning. In a fast world with rapidly changing trends, consumers want meaning. If it’s working for Gucci it will work for you.
  4. Understand your market – Affluent big spenders desire the exceptional. Give it to them by branding luxuriously.
  5. Have an online presence – Resonate your brand across the important online mediums with a lavish edge.

Our world is fileld with consumer luxury lovers, lavish brands and ad agencies making the branding experience increasingly attractive.

Here are three benefits of taking the right approach to luxury branding:

  1. Premium Image/ Premium Price – A bad image and cheap product results in a cheap price. Luxury branding, however, can lift your prices and still make you look better than your competitors.
  2. Loyalty – Make sure you sell a great product that resonates with your consumers and they’ll be coming back for more.
  3. Memorability – Reinforces your luxury brand in the consumers mind resulting in continuous business.

PURE is hooked on luxury branding and has the power to turn your brand into a high-quality winner. We hope you enjoy these examples of our luxury brand work.

 

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