29 June 2015

10 Elements of Luxury Design

There are many visual cues that can be employed to create a sense of premium design, but in the graphic design world, there are specific elements that almost always contribute to giving something a premium feel.

Here are a few elements we see re-occurring in luxury design:

  1. Use of space – Space itself is a luxury in design, whether it’s at a premium because of paper or web pages.
  2. Metallic touchesA bit of gold or silver, courtesy of foiling, lend a very premium feel – but it must be paired with minimalist design to have the appropriate reverent sense of space included.
  3. Custom typography – Certain fonts are best associated with luxury design, but creating a font from scratch can lend an air of true exclusivity.
  4. Narrow fonts – Elegant elongated fonts tend to appear more premium.
  5. Less is more – Premium websites, for example, often make use of a single large image and minimal copy.
  6. Custom printing techniques – Size of paper, different types of inks, and more can contribute to a premium feel.
  7. Subtle ornate features Ornate elements it must be tasteful and subdued, but ornate patterns subtly used can create a lush, elegant feel.
  8. Geometrics – Logos, icons or background that use geometrical patterns look sophisticated and urban.
  9. Paper – If the design is printed, high-grade paper can lend impact to a design.
  10. Illustration – The handmade element is seen as a luxury these days – so illustrations such as these beautiful illustrations featuring design logos give a certain cache.

We love creating luxurious design here at Pure, have a look at our portfolio to find many of these elements.

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