There are many visual cues that can be employed to create a sense of premium design, but in the graphic design world, there are specific elements that almost always contribute to giving something a premium feel.
Here are a few elements we see re-occurring in luxury design:
Use of space – Space itself is a luxury in design, whether it’s at a premium because of paper or web pages.
Metallic touches – A bit of gold or silver, courtesy of foiling, lend a very premium feel – but it must be paired with minimalist design to have the appropriate reverent sense of space included.
Custom typography – Certain fonts are best associated with luxury design, but creating a font from scratch can lend an air of true exclusivity.
Narrow fonts – Elegant elongated fonts tend to appear more premium.
Less is more – Premium websites, for example, often make use of a single large image and minimal copy.
Custom printing techniques – Size of paper, different types of inks, and more can contribute to a premium feel.
Subtle ornate features – Ornate elements it must be tasteful and subdued, but ornate patterns subtly used can create a lush, elegant feel.