There are many visual cues that can be employed to create a sense of premium design, but in the graphic design world, there are specific elements that almost always contribute to giving something a premium feel.
Here are a few elements we see re-occurring in luxury design:
Use of space – Space itself is a luxury in design, whether it’s at a premium because of paper or web pages.
Metallic touches – A bit of gold or silver, courtesy of foiling, lend a very premium feel – but it must be paired with minimalist design to have the appropriate reverent sense of space included.
Custom typography – Certain fonts are best associated with luxury design, but creating a font from scratch can lend an air of true exclusivity.
Narrow fonts – Elegant elongated fonts tend to appear more premium.
Less is more – Premium websites, for example, often make use of a single large image and minimal copy.
Custom printing techniques – Size of paper, different types of inks, and more can contribute to a premium feel.
Subtle ornate features – Ornate elements it must be tasteful and subdued, but ornate patterns subtly used can create a lush, elegant feel.
I would recommend anyone needing to define their Brand Strategy and design their branding collateral to contact the Pure Creative team. They worked closely with our team to achieve our branding goals and deliver on our plan.Lynn Martin / Group Strategist @ The Mobius Group