7 Aug 2024

Logistics – Brand Identity Design

Ultima Antarctic Logistics (UAL) is a company dedicated to providing comprehensive logistical services to and within Antarctica. Originally operating as Antarctic Logistics Company International (ALCI) since 2001, UAL has established itself as a trusted partner for National Antarctic Programmes (NAPs) and scientific expeditions, offering safe and reliable transportation, cargo services, and support in one of the world's harshest environments. UAL's mission is to deliver professional and reliable logistics services, ensuring the safety and success of their clients' operations in Antarctica.

  • Brand Strategy
  • Visual Identity
  • Brand Collateral
  • Web and Digital

UAL approached Pure Creative with the objective of rebranding from ALCI to Ultima Antarctic Logistics. The goal was to develop a comprehensive brand identity that would: Retain existing key clients and regain lost global clients, Reflect the company’s rich history and expertise while positioning it for future growth and Communicate trust, reliability, and the highest level of service in logistical support to Antarctica.

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