Zambia’s Lilayi Lodge offers luxurious accommodation, fine dining and enriching activities, in addition to an elephant nursery.
Pure Creative redesigned Lilayi’s identity in line with the revamp of the resort, including a new logo reflecting the African sun, a contemporary website and further materials. A bespoke online booking system and digital social media strategy have also been developed. As a result, Lilayi turned a profit last year for the first time in over 20 years. Sales and bookings have exceeded expectations, and the resort made plans to build additional units to accommodate demand.
“As a result, Lilayi turned a profit last year for the first time in over 20 years.”
I would recommend anyone needing to define their Brand Strategy and design their branding collateral to contact the Pure Creative team. They worked closely with our team to achieve our branding goals and deliver on our plan.Lynn Martin / Group Strategist @ The Mobius Group