What Does Omnichannel Marketing Mean?

Omnichannel marketing is a multi-channel approach to marketing, selling and serving customers. It uses different marketing channels to work towards a single goal and provides a seamless, integrated and cohesive customer experience. Marketing channels are mediums that are used to transfer information to and from customers. Examples of channels include social media, websites, print advertisements, face-to-face interactions, event marketing and direct mail. Omnichannel marketing uses various marketing channels in a way that fits the customer’s needs the best. Customers can shop online from a desktop or mobile device, or from a store and still have the same brand experience.

Omnichannel marketing ensures customers receive the same messaging and experience through every channel available. A consistent brand message and image provides customers with a sense of familiarity, which will help strengthen the relationship with your brand.

The aim of Omnichannel marketing is to make life easy for customers and to provide them with a unified message and experience across all customer interactions. One of the many benefits is that customers are left to feel that the service was personalised for them. In turn, building a stronger relationship between the customer and your brand.

For more information, contact Pure at 021 424 6918 or accounts@purecreative.co.za