22 Mar 2019

The Power Of Illustration In Branding

When it comes to branding, you only have a few seconds to capture someone’s attention and make a lasting impression on them. One way to achieve this is by making use of illustrations.

Illustrations are often used as a method of communicating through the use of images. Illustrations have a way of simplifying complex concepts and conveying them in a more approachable and interesting way.

Lets see what impact illustrations can have on your branding.

Your company’s branding is the first thing people see when they come across your business. This is the make or break moment. Illustrations are a great way to entice, create a lasting impression and present your brand in a new or different way. The goal with branding is to make your brand memorable and create visual interest, and illustrations will do just that!

Including illustrations in your branding allows you to create a unique style and identity for your brand, as illustrations are not limited to what they look like or what they can express. The possibilities are endless. Illustrations can help to make your brand stand out from the rest of your competitors and give you the competitive edge you need.

Illustrations allow you to take your brand to the next level as you are able to express your brand in a more interesting way and provide plenty of room for interpretation and imagination. You are able to relay your brand’s personality, tone, message and tell your brand’s story in a more enduring manner. As visual creatures, we process information a lot better when in visual form. Therefore, it is very crucial for brands to have compelling visuals. Illustrations transform something rather dull or confusing, into something more interesting, easy to understand and fun. It creates an identity that is more fun, friendly and gives it a more human touch.

Another useful thing about illustrations is that it is accessible to everyone. Whether you speak a different language, are an early reader, or have learning difficulties or disabilities, chances are you are able to understand and interpret what is being communicated through the illustrations.

Illustrations stimulate the senses and encourage a more emotional response from consumers. This works in your favour, as consumers who have developed an emotional connection to your brand are more likely to remember you and potentially become loyal customers in the future.

These are just some of the many ways that illustrations can have a positive effect on branding. If used consistently throughout your brand, a positive outcome is ensured.

Contact PURE on accounts@purecreative.co.za or call on +27 (21) 424 6918 to set up a complimentary 20 minute consultation, let’s create something great together.


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