YSWARA is Africa’s first luxury brand, using the skills of local artisans to produce gourmet teas, chocolates, fragrances, jewellery and home accessories.
During YSWARA’s early phases, PURE was key in supporting its development, designing the brand identity a luxury tea company. We created sumptuous packaging to reflect the brand’s elite nature and launched a website that was imbued with subdued African elegance. PURE continues to work closely with YSWARA, producing additional branding collateral such as stationery, brochures and print advertorials for the flourishing start-up.
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