30 May 2016

YSWARA is Africa’s first luxury brand, using the skills of local artisans to produce gourmet teas, chocolates, fragrances, jewellery and home accessories.

  • Package Design
  • Product Design
  • Brand Identity
  • Brand Strategy
  • Web Design
  • Copyediting
  • Copywriting
  • Art Direction

During YSWARA’s early phases, PURE was key in supporting its development, designing the brand identity a luxury tea company. We created sumptuous packaging to reflect the brand’s elite nature and launched a website that was imbued with subdued African elegance. PURE continues to work closely with YSWARA, producing additional branding collateral such as stationery, brochures and print advertorials for the flourishing start-up.

We would appreciate a share if you liked the YSWARA project

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