28 February 2017

Yswara is Africa’s first luxury brand, using the skills of local artisans to produce gourmet teas, chocolates, fragrances, jewellery and home accessories.

  • Package Design
  • Product Design
  • Brand Identity
  • Brochure Design
  • Luxury Design
  • Copyediting
  • Copywriting
  • Art Direction

During Yswara’s early phases, Pure Creative was key in supporting its development, designing the brand identity for a luxury tea company. We created sumptuous packaging to reflect the brand’s elite nature and launched a website that was imbued with subdued African elegance. We continue to work closely with Yswara, producing additional branding collateral such as stationery, brochures and print advertorials for the flourishing luxury company.

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