12 Mar 2012

Web Design for Wine

When it comes to web design PURE is always on the cutting edge, and one of our favourite industries to design for is the wine industry. We have designed minimalist websites for wineries that consumers appreciate for everyone from Waterkloof in Stellenbosch to Boland Cellar in Paarl. Web design is particularly important for the image of winery brands, and wineries often have unique needs. We understand this here at PURE, where our focus on visual design and best usability practice is perfect for these businesses. Combining our aptitude for high-end design, and our signature clean yet creative approach, PURE can build a full-featured website for your wine business, and optimise its usability with a complimentary mobisite.

Trends for winery websites today include flash introductions, big bottle images, eco friendliness, animation and upscale graphics, which embody a modern and slick representation of the client’s brand and appeals to their target audience. In many cases, clients are not aware of web design trends and best website usability practice and they sometimes find themselves with complex, confusing and outdated web designs. PURE will guide you through the process to ensure your website is both what you want and highly usable, as we know from design to development, every little detail must be taken into consideration.

Many of our websites are built based on a CMS system, which allow the client to update and control the content. Using our skills with branding, photography and art direction, PURE promotes our wine farm clients with slick wine bottles, picturesque winelands imagery and sophisticated typography that encourages users to visit your winery.

Waterkloof (www.waterkloofwines.co.za)

Boland Cellar


Estate & Wines (http://www.estates-and-wines.com/) Website by UZIK





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