Brand Identity Project for a Global Second Citizenship Consultancy
Luxury brand identity project for second citizenship consultancy
Brand Identity Design
Rozière is a premier second citizenship consultancy, globally recognised for assisting clients to obtain second citizenship. The benefits offering increased global mobility, better protection of assets, greater financial privacy and security.
PURE Creative Global agency was appointed to lead the strategic development and brand positioning to target Ultra High Net Worth Individuals (UHNWI).
Creative services managed included developing the company name and tagline, brand strategy, positioning, logo design, brand iconography, brand identity design, brand patterns, website design, company video, social media design, copywriting and content.
The design of the brand identity aimed to capture the essence of luxury, elegance, and adventure, while incorporating elements from Vanuatu’s culture, positioning itself as a facilitator of unrestricted global citizenship.
Logo and Brandmark design:
The brand identity design centred around a visual aesthetic that exudes luxury, sophistication and a sense of adventure. The logo and brandmark design drew inspiration from two sources, those being Vanuatu’s traditional sand drawing art and the majestic African lion. The combination of these elements represents the harmonious blend of Vanuatuan cultural the strength of being a truly African firm. The logo design features a stylised representation of a lion’s head, intricately infused with patterns inspired by the art of Vanuatu’s ancient sand drawings.
Naming and Tagline Development:
Strategic Company Naming and Tagline Development: Rozière was founded with a vision to empower people with choice, freedom, and the ability to leave a lasting legacy. The brand name was inspired by Jean-François Rozier, a French pioneer and adventurer, which serves as a symbol of exploration and boundless possibilities that a second citizenship will allow. Placing focus on concierge style services, to cater to discerning clients that seek the ultimate experience in global mobility.
Brand Identity Guidelines Manual:
The brand applications and design were laid out into a detailed Brand Guidelines Manual. The use of royal green and gold as the primary brand colours enhance the sense of luxury and exclusivity, while also symbolizing prosperity and abundance. Typography played a key role in elevating the brand’s identity to a premium aesthetic. Fonts were selected to work seamlessly across both print and digital applications.
Corporate Stationery Design:
Elegant company stationary including business cards, letterheads and corporate folders were designed with the finest attention to detail. Luxury uncoated paper stocks complemented by gold foiling, embossing print finishes, all added to showcase a professional corporate identity. The design of the website was kept simple yet elegant to enhance the ease of navigation and responsiveness.
UX/UI, Website Design and Development:
The design of the website was kept simple yet elegant to enhance the ease of navigation and responsiveness.
Since launching the new brand and identity, the company has signed up significantly more clients than ever forecasted, leading to swift company growth and positioning itself as a leading Second Citizenship Consultancy in Africa. The Return-On-Investment (ROI) was significantly more than forecasted by the shareholders.
I would recommend anyone needing to define their Brand Strategy and design their branding collateral to contact the Pure Creative team. They worked closely with our team to achieve our branding goals and deliver on our plan.Lynn Martin / Group Strategist @ The Mobius Group