Africa Fashion International (AFI)’s Fashion Week has long been a must-see event on the international fashion calendar. The three-day showcase was held at the Cape Town Convention Centre in 2014, lending South African designers an opportunity to showcase their talent.
Pure Creative created the signage, brochures, mini magazine and microsite for the 2014 edition of the event. The work with AFI International supported the city’s fashion industry with custom design typical of Cape Town’s intense creative disposition. We developed the event theme as well as the collateral, lacing together colours of magenta and fresh blue along with contrasting fonts and dramatic portrait imagery, giving the event an electric flair.