Logotypes are where verbal becomes visual. Wordmarks, monograms and single-letter marks; there are many different ways to visually express a brand name. Incorporate design elements, and the eye will be drawn to a brand's vision.
Pure Creative has made a huge variety of logos for our clients over the years. Designed to draw the viewer in and grab the eye’s attention, details are paramount: font choice is never meaningless, and spaces and spacing are of the utmost importance. Word composition and characters carry weight, but letterforms and even fragments of these can evoke atmosphere, emotions, events, places and personalities. Pure Creative has refreshed and rebranded countless identities, designing logos, wordmarks and conceptualising taglines.