Logotypes are where verbal becomes visual. Wordmarks, monograms and single-letter marks; there are many different ways to visually express a brand name. Incorporate design elements and the eye will instantly be drawn to a brand's vision.
Logos are designed to draw the viewer in and grab the eye’s attention. Details are paramount here: font choice is never meaningless, and spaces and spacing are of the utmost importance. Word composition and characters always carry weight, but letterforms and even fragments of these can evoke aatmosphere, emotions, events, places, personalities and periods in history. PURE Creative has refreshed and rebranded countless identities, designing logos, wordmarks and conceptualising taglines.
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