CAR Magazine is South Africa's largest-selling motoring magazine. The magazine first appeared in February 1957 and is acknowledged today as a publication of the highest international standard and authority. The magazine entertains and informs South Africans by publishing the latest news and impressions of new vehicles in the local and international market.
Script Writing & Editing
Due to the successful execution of the initial Launch Collateral brief, CAR Magazine extended its requirements to include the development of a launch video. The launch video is aimed at the top 12 car manufacturers to launch a new offering, a Used Car section on their website. The video showcases moodily lit close ups of sports cars, the navigation of the website as well as the new Used Car feature on the website.