Pure developed a logo, brand identity and marketing and communications strategy for the new start-up, Arlax. Due to the success of the project, an extended relationship with the client was made, which has continued into the development of their website and their Explainer Video.
Pure also developed and produced a high-end online luxury magazine for Graham Beck MCC. The bespoke content platform was developed to publish brand related content to a high LSM consumer, from their main website. The Curator included articles, by some of South Africa’s best writers and Editors, on Style, Food, Earth, Art, People and Music.