Adara is an exclusive South African jewellery company

  • Web Design
  • Product Design
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Digital
  • Advertising
  • Brochures
  • Environmental Design
  • Videos
  • Photography

Jewel Africa awarded PURE the contract to develop a new franchise, commissioning us to create the company’s logo, identity and collateral, which became known as Adara. PURE has been working with the Adara team since their launch, creating diverse collateral all fitting within the clean white and blue identity that has become synonymous with the brand.

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