4 December 2018
2. Indicate Preferred Action
Make it clear to users what it is you would like them to do. For example, have text reading “write message here” in an enquiry text box.
Place interface elements or setting icons next to the relevant item to be changed. For example, a pencil icon next to a picture would be to edit or change that image not to change text at the bottom of the page.
Most consumers never change their default settings. Ensure that your default web settings are the most useful and practical for the user.
5. Guided Action
Users are more likely to take an action if prompted to do so. If there is a new feature that you offer for example create a pop-up banner or call to action to try it out or sign up now.
In order to make users feel more confident and comfortable using your site and therefore coming back time and time again give them clear feedback when they have taken an action. For example, when they send through an enquiry have a small pop up that reads “your message has been sent successfully”.
If you have a complex action that the user needs to complete break it down into smaller parts and ease them in to it. Only provide them with a few fields to fill out before presenting the next set.