21 July 2016
Here are a few elements we see re-occurring in luxury design:
Use of space – Space itself is a luxury in design, whether it’s at a premium because of paper or web pages.
Metallic touches – A bit of gold or silver, courtesy of foiling, lend a very premium feel – but it must be paired with minimalist design to have the appropriate reverent sense of space included.
Custom typography – Certain fonts are best associated with luxury design, but creating a font from scratch can lend an air of true exclusivity.
Narrow fonts – Elegant elongated fonts tend to appear more premium.
Less is more – Premium websites, for example, often make use of a single large image and minimal copy.
Custom printing techniques – Size of paper, different types of inks, and more can contribute to a premium feel.
Subtle ornate features – Ornate elements it must be tasteful and subdued, but ornate patterns subtly used can create a lush, elegant feel.
Geometrics – Logos, icons or background that use geometrical patterns look sophisticated and urban.
Paper – If the design is printed, high-grade paper can lend impact to a design.
Illustration – The handmade element is seen as a luxury these days – so illustrations such as these beautiful illustrations featuring design logos give a certain cache.
We love creating luxurious design here at Pure, have a look at our portfolio to find many of these elements.